Product Feasibility Analysis Soigne Pets Essay Example

Product Feasibility Analysis: Soigne Pets Essay Product Feasibility Analysis: Soigne Pets Table of Contents Description of Product/Service Being Offered Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 The Intended Market/Industry Analysis We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Industry Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 External Drivers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Benefits of the Product/Service The Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Nutritional Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Pastime Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Accessories†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Positioning of the Product/Service SWOT Analysis of Major Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Positioning of Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Selling Distribution of Product/Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Break Even Analysis Pricing Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Break Even Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Sales Revenue Cost Estimate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Profitability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Gross Margin Operating Expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Name: Instructor: Course: Date: Product Feasibility Analysis: Soigne Pets Description of Product/Service Being Offered Introduction In the contemporary era, the number of domesticated animals in numerous households in the United States has increased exceptionally over a short amount of time. Nowadays, most households own pets that are usually represented by dogs and cats. Additionally, there is evidence of an emergent upscale market that is willing to purchase expensive and unique products for their pets. Another reason attributed to the emergence of a pet upscale market is due to the luxury exuded from owning these animals. In most upscale homes, pets are revered as objects of luxury, thus increasing the need for accessories based on sustaining or exemplifying the image of the pet in order to provide the owner with a positive and luxurious image. Therefore, to cater for the needs of the pets in terms of accessories, Soigne Pets will be an excellent choice that will cater for the upscale pet owners in the region. Soigne Pets will provide high-quality products that are specifically designated for pets. The pet sto re will provide pet products for upscale pet owners who desire to see their pets enjoy an enjoyable, healthy and graceful lifestyle while being coddled. Through the callous selection of luxurious accessories produced with better-quality materials, Soigne Pets will offer a privileged line of products that celebrate the distinctiveness intrinsic in every animal’s personality. The Intended Market/Industry Analysis Industry Overview The pet store industry in the United States is one of the fastest growing markets specifically designated for pet accessories. This is attributed to the fact that the target market emerges at a rapid rate compared to other similar industries such as Veterinary services and Online pet food retail services in America. Moreover, the target market ensuring the fast growth of the pet store industry is the domestic household. According to C. Barnes Co. (25), the accessory market for pets in America occupies a quarter of the industry for pet goods. The extent at which the pet market is growing is indicated by the fact that pet food occupies 70 percent of the industry for pet commodities (Marsh, p2). Additionally, the pet accessory sector is diversified in the provision of pet goods and services. The pet boutique industry is comprised of pet shops that sell an assortment of pet accessories that include beauty supplements, health aids, furniture for cats and kennels for dogs and other physic al adornments for animals such as leashes and collars. The pet store industry has also played a crucial role in lessening the unemployment rate in the United States. This is reflected by the increase in the number of small pet boutique businesses to 13600 by the end of 2012 and wages amounting to US$ 2 billion by the end of the fiscal year. The performance of the pet store industry is considerably characterized by financial stability. The Great recession in 2007 to 2010 slowed down most businesses, including multinational corporations and small enterprises. However, the pet store sector was unaffected and continued to gain growth in revenues (Rosenberg, 61; Simpkins, p1)). Target Market The main activities intrinsic of the pet store industry are defined by specific primary activities. These chief activities include retail and wholesale of pets, pet foodstuffs and supplies and provision of grooming services for pets. Additionally, the pet boutique industry specializes in the provision of animals, supplies, food and services for domestic households, who are the main target market (Institute for Career Research, 15-21). The financial aspect of the pet store industry is significant in the determination of success of the products and services Soigne Pets is willing to offer domestic households. At a glance, the pet store industry generated revenue of US$ 14.7 billion by the end of the 2012 fiscal year from domestic households. Interestingly, the industry gained a profit of US$ 516.1 million by the end of 2012 thus indicating the ease of profitability in the industry due to an increasing customer base. Additionally, the per annum growth for the pet store sector increased to 2.8 percent between 2007 and 2012 and is expected to increase by 1 percent to 3.8 percent between 2013 and 2017 (Parker, 134-137). External Drivers The key driver in the industry’s growth was an increasing number of pet owners. The increase in the number of pet owners increased the demand for pet accessories such as pet foodstuffs and services, hence increasing financial growth in other pet-related sectors. One of the main reasons attributed to the increase in sales of pet foodstuffs and delicacies regardless of the recession is due to the owners’ relation with their pets. Most owners treat their pets as members of their family and thus strive to ensure that they provide them with daily organic and nutritious food and delicacies. Additionally, nutritionists have been affected positively by the industry’s performance indicated by their extensive advances in the provision of highly nutritious food products for the animals (Laue Tucker, 57). On a different note, another key driver in the industry is attributed to the increasing number of dogs and cats in house holds due to the increased adoption of pets in domestic households. The increase has increased the demand for accessories, food products and health facilitators. According to the APPMA (79), the standard pet owner spends up to US$ 250 on a yearly basis for pet food products. Another driver related to the industry’s performance is increased consumer disposable income. Since owners consider pets as family members, pet products are considered as non-discreet. This is because changes in disposable income do not affect demand since most households usually lessen spending on supplementary domestic and entertaining products before reducing spending on pet food products and accessories. Competition The main competitions that pet stores face in the industry are grocery suppliers and supermarkets. This is because most suppliers and supermarkets provide similar products as those offered by pet boutiques such as food products and accessories. Nevertheless, the major competitors in the pet store industry include large specialty stores. These stores include major players in the pet store sector, which are PetSmart and PETCO. PetSmart and PETCO offer premium pet products and accessories in bulk to the extent that small and medium enterprises are unable to compete with the stores. Additionally, the two major specialty stores provide clientele with a wide range of selection and at the same time operate on a considerable scale that allows them to transfer savings in costs to customers in the context of discounted prices. Described as using the Big-Box Strategy, PetSmart and PETCO have been able to dominate the Pet Store industry (Mendoes, p9). This is indicated by the PetSmart’s m arket share, which increased from 39.3 percent to 43.1 percent between 2007 and 2012 (Moldvay, 8). Additionally, PETCO’s market share is estimated at 20.2 percent of the market. Benefits of the Product/Service The Product The benefits provided by the products from Soigne Pets will be mainly aimed at providing the pets with a lifestyle that encourages fitness and health and at the same time facilitate the development of connections with owners through an assortment of pastime accessories. Soigne Pets will provide products that encourage an amusing, fit and graceful way of life for cats and dogs. The products will be classified into three main categories, which include nutritional products, pastime products and accessories. Nutritional Products The nutritional products provided by Soigne Pets will consist of pet foodstuffs and delicacies that contain the correct amount of indispensable vitamins and nutrients to guarantee a balanced and healthy diet for the animals. Providing the nutritional products will require Soigne Pets to carry three to four brands of organic pet food from three of the most successful pet food companies, Mars, Procter Gamble and Newman’s Own Organics. Soigne Pets will also acquire delicacies and snacks from companies such as Three Dog Bakery and Howling Hound Bakery. Pastime Products Engaging in pastime activities such as playing is also important in ensuring a pet gains a fit way of life. Thus, Soigne Pets will provide products that allow the pets and their respective owners to play in a chic manner. For dogs, Soigne Pets will provide toys that are designed for towing, chewing, tracking and reclaiming. For cats, the boutique will provide toys that are embedded with quality-graded catswort, which is a substance that induces euphoria and excitement in cats and other toys for fetching and chasing. Soigne Pets will provide exclusive brands of toys such as Fat Cat, Inc. and Happy Dog Toys. Accessories Soigne Pets will ensure that traveling or traversing with a pet such as a cat or a dog extends style to the owner through a chic assortment of collars, travel bags and leashes that create a fashion statement. The boutique will also provide home accessories for pets such as water and food bowls, pillows, pet furniture and pet clothing and attire produced from exemplary fabrics such as silk and faux fur. Unlike other stores for pets, Soigne Pets will target customers who demand top quality in pet classiness. In order to cater for this demand, Soigne Pets will order pet accessories and clothing from stylish brands such as Ruff Ruff and Meow. Positioning of the Product/Service SWOT Analysis of Major Competitors Positioning of the products offered by Soigne Pets requires an in-depth analysis of the factors that will determine the successful positioning of the products with respect to other similar products in the market. The factors that will be analyzed are composed of internal factors, which include the Strengths and Weaknesses, and the external factors, which include the Opportunities and Threats of the competitive pet stores in the market. These stores include PetSmart and PETCO. One of the main strengths of PetSmart is based on pet grooming. The pet store allows customers to browse over the internet at a free charge while waiting for their pets in grooming. PetSmart also possesses a reputable brand identity. This enables clientele to perceive the brand in terms of the store’s product specifications. PetSmart also enables clientele to perform online shopping. PETCO also possesses a recognized brand identity. The store also incorporates a brick and mortar design in the construction of its stores. PETCO also facilitates online shopping and employs a broad choice of essential pet requirements. In terms of weaknesses, PetSmart implies lofty costs of shipping on clientele purchasing pet foodstuffs online. Additionally, PetSmart possesses high-end brands irrespective of its broad range of pet attire and accessory brands. PetSmart also incorporates inexpert sales employees. PETCO is unable to vend pet foodstuffs online due to high costs of shipping. The store also incorporates inexpert sales employees and possesses a limited number of brands in pet attire and ancillaries. The main threat that faces both PetSmart and PETCO is intense competition. Both stores comprise 60-70 percent of the market and are thus major competitors of each other. Additionally, both firms face threat from sole entrepreneurships and emergent companies such as Cessar Millan and Polo Ralph Lauren and PG respectively due to unrestricted barriers to entry. Since both stores are major players in the industry, the opportunities available to them are based on their economies of scale. Both stores possess the f inancial capability to conduct online e-commerce for latent international clientele. Additionally, both stores possess the capability to acquire smaller stores in the market in order to increase their market share and thus raise the barriers to entry. Positioning of Product Thus, Soigne Pets, based on the SWOT analysis will be able to pursue different strategies that will enable it to position its products successfully (Hooley, 31). Foremost, Soigne Pets will focus mainly on the selection and sale of luxurious pet commodities and ancillaries as its core competency. The store will also focus on discriminating tastes respective of the owners and their pets by offering high-end commodities and ancillaries. Consequently, the storeowner will encourage customer service and satisfaction by establishing special relationships with clientele based on service that delves on the clientele’s individual preferences and the pet’s persona. Soigne Pets will also focus on providing a broad assortment of organic treats for pets. Additionally, the store will focus on targeting clients that search for the newest pet fashion design by centering on brands specifically designed for animals. Soigne Pets will also establish a website that will offer information and styles for a la mode pet owners. Finally, Soigne Pets will contribute a certain percentage (preferably 4 percent) of its profits before tax to local animal havens. Selling Distribution of Product/Service The main selling and distribution strategy that Soigne Pets in the sale and distribution of its products will be based on the use of distributors. Most pet stores employ distribution outlets as the main channels of selling and distribution due to the high costs experienced in using franchises as well as the strict regulations that accompany the conduction of businesses by franchises (Awe, 100). Moreover, Soigne Pets will not possess the financial capability to open up a franchise due to its limited start-up capital. Therefore, Soigne Pets will operate with established distributors that specialize mainly in the distribution of pet supplies such as food products and ancillaries. Additionally, Soigne Pets will take advantage of the retail distribution channel. This is because retailing allows products to be distributed in considerable quantities and concurrently provides the store with the opportunity to sell its products by using the retailer at the expense of commission (Dent, 121). Moreover, Soigne Pets will take advantage of the Internet in order to sell its products. For a starting pet store such as Soigne Pets, the Internet is the best and foremost option in conducting selling of its products. This is because the Internet provides a medium for commercial transactions and at the same time, enables the business to advertise and market its products at a lower cost. Additionally, the costs of advertising through newspapers and magazines is exorbitant hence the reason for using the Internet as a tool for selling Soigne Pets pet products. Using distribution channels for selling and distribution for Soigne Pets will enable the pet store to gain numerous advantages. One advantage of using the distribution channel is based on its function as an intermediary. The distributor will act as an intermediary between the customer and the store. This means that Soigne Pets will be able to avoid the costs of advertising or direct selling in the context of selling its products, even in the midst of incorporating the distributor’s commission margin. Additionally, Soigne Pets will be able to gain supplementary supply logistics. Lastly, consumers will be able to have a wide range of selection from the products distributed. Break Even Analysis Pricing Method The pricing method that Soigne Pets will use for price setting its products will be Cost-Plus pricing. Through Cost-Plus pricing, Soigne Pets will set the base cost as the product’s wholesale cost (Baker, 56). The profit the store receives from the sale of each product will result into the constituent for the markup. Soigne Pets will presume a margin of 55 percent on all products sold. Since the boutique will be focused on selling luxurious commodities to customers that possess a significant disposable income, Soigne Pets will focus on profit maximization from every product sold. Additionally, Soigne Pets will set high prices for the latest luxurious products on the first instance of release. However, the store will not maintain exorbitant prices since it will decrease the price in due time. Since the store will provide a broad assortment of commodities and fashion ancillaries for pets, high prices will be charged on the newest arrivals and lower the prices as the commodities become typical. Break Even Analysis Soigne Pets will include various assumptions that will be included in the forecast for sales revenue after the first year of its operations. The first assumption involves signing a rental agreement for 1 year. The rent will be stated at US$ 70000 inherent of a tax of US$ 19000 each year. Subsequently, Soigne Pets will carry out business from Monday to Saturday. Soigne Pets also estimates that the client will spend US$ 18 each visit and will visit the store two times in a month on average. Additionally, Soigne Pets will contribute 4 percent of its profits before tax to a local animal haven each quarter. Regarding the assumptions developed for the forecast, Soigne Pets will be able to gain break-even sales in one year through a break-even analysis. Therefore, the break-even sales for Soigne Pets in its first year will be US$ 263699. The break-even sales will be computed by establishing the fixed costs arising in the first year and dividing them, as a total, with the gross margin, which will be articulated as a sales percentage (Shim and Siegel, 66). Sales Revenue Cost Estimate Soigne Pets forecasts that it will gain gross revenues of US$ 296740 for the first year. Additionally, Soigne Pets will sustain its stock based on the three classes of products. During the selling of goods, the store will replenish the stock every month. Thus, Soigne Pets forecasts its cost of inventory at US$ 20000. Thus, the cost of inventory for the first year will be US$ 147000. Gross Margin Operating Expenses The gross margin for Soigne Pets, which includes the cost of the products sold from the sales, for Soigne Pets will be placed at US$ 159620 for the first year. The operational costs for Soigne Pets are based on costs of advertising, rent, expert services aid and utilities. These will be the sum operating expenses and are estimated at US$ 147907 for the first year. Profitability The estimated net profit for Year 1 for Soigne Pets will be US$ 10660. Works Cited American Pet Products Manufacturers Association. 2007-2008 Appma National Pet Owners Survey. Greenwich: American Pet Products Manufacturers Association, 2007. Print. Awe, Susan C. The Entrepreneur’s Information Sourcebook: Charting the Path to Small Business Success. Westport: Libraries Unlimited, 2006. Print. Baker, Ronald J. Pricing on Purpose: Creating and Capturing Value. Hoboken: Wiley, 2006. Print. C. Barnes Co. United States Pet Pet Supplies Stores Industry Report. Woolwich: C. Barnes Co, 2000. Print. Dent, Julian. Distribution Channels: Understanding and Managing Channels to Market. London: Kogan Page, 2008. Print. Hooley, Graham J. Marketing Strategy and Competitive Positioning. Harlow: Prentice Hall Financial Times, 2004. Print. Institute for Career Research. Management-ownership Careers in the Pet Shop Business: Selling Animals, Pet Products, and Grooming Services. Chicago: Institute for Career Research, 2010. Print. Laue, D K, and Lucy A. Tucker. Recent Advances in Pet Nutrition. Nottingham: Nottingham University Press, 2006. Print. Marsh, Frederick. â€Å"Pet Supplies Industry (International Trade)†. International Trade Forum n1 (1998). n. pag. Web. 27 Feb. 2013. Mendoes, Beth. â€Å"PetSmart and PETCO: The Good, the Bad and the Ugly†. Examiner.com. 5 Jan 2010. Web. 27 Feb. 2013. Moldvay, Caitlin. â€Å"Pet Stores in the U.S†. IBIS World Industry Report 45391 (2012): 1-34. Web. 27 Feb. 2013. Parker, Philip M. 2007-2012 World Outlook for Pet and Pet Supplies Stores. ICON Group, 2006. Print. Rosenberg, Jerry M. The Concise Encyclopedia of the Great Recession, 2007-2010. Lanham: Scarecrow Press, 2010. Print. Shim, Jae K, and Joel G. Siegel. Handbook of Financial Analysis, Forecasting, and Modeling. Paramus, Prentice Hall Press, 2001. Print. Simpkins, Jason. â€Å"Despite the Recession, the U.S. Pet Care Industry is Staying Out of the Dog House†. Money Morning. 29 May 2009. Web. 27 Feb. 2013.

Free Essays on Electronic Voting And What Should Be Done

There’s been a lot of talk about this new computer system that casts election votes. Ideally, using electronic equipment has many advantages but there are disadvantages hiding in the cave ready to attack. We’ve all seen electronic equipment often work as expected but more importantly, it’s not uncommon for electronic equipment to fail and when this sort of concept is applied to voting, miscounting is simply unacceptable. I think the best way to solve this type problem is to try to make the voting machines work without fail but to never assume it won’t fail. As we’ve seen from the arrogance of the engineers of the Titanic or from the 2004 New York Yankees, just because it looks and sounds workable, we should never assume these machines will do what it should. By this, I don’t mean the system should fail completely but we should design the system to constantly self-check itself to insure no errors have been made. In addition, the system s hould friendly so that at least at the user point-of-view, there should not be problems with confusion or misinterpretation. Overall, making an e-voting system work requires the engineer to consider the logical, defensive (security against hacking) and personal standpoint of design and do so in a sensitive, introspective manner. First and foremost, the system should be ethical. What this means is the system should be created to an acceptable and mainstream protocol. Ethics means different things to different people but we can’t satisfy all of these morals that people have all on one system since some might contradict one another so we need to decide on what the majority would find acceptable. Right off the bat, it’s important to prevent hacker attacks because people want a fair election and not a tailored one. We go to vote to voice our opinion and not that of someone else. Secondly, it’s important to let the public know what these voting machines do and how they’re secure... Free Essays on Electronic Voting And What Should Be Done Free Essays on Electronic Voting And What Should Be Done There’s been a lot of talk about this new computer system that casts election votes. Ideally, using electronic equipment has many advantages but there are disadvantages hiding in the cave ready to attack. We’ve all seen electronic equipment often work as expected but more importantly, it’s not uncommon for electronic equipment to fail and when this sort of concept is applied to voting, miscounting is simply unacceptable. I think the best way to solve this type problem is to try to make the voting machines work without fail but to never assume it won’t fail. As we’ve seen from the arrogance of the engineers of the Titanic or from the 2004 New York Yankees, just because it looks and sounds workable, we should never assume these machines will do what it should. By this, I don’t mean the system should fail completely but we should design the system to constantly self-check itself to insure no errors have been made. In addition, the system s hould friendly so that at least at the user point-of-view, there should not be problems with confusion or misinterpretation. Overall, making an e-voting system work requires the engineer to consider the logical, defensive (security against hacking) and personal standpoint of design and do so in a sensitive, introspective manner. First and foremost, the system should be ethical. What this means is the system should be created to an acceptable and mainstream protocol. Ethics means different things to different people but we can’t satisfy all of these morals that people have all on one system since some might contradict one another so we need to decide on what the majority would find acceptable. Right off the bat, it’s important to prevent hacker attacks because people want a fair election and not a tailored one. We go to vote to voice our opinion and not that of someone else. Secondly, it’s important to let the public know what these voting machines do and how they’re secure...

A Study On Becks Theory Psychology Essay

A Study On Becks Theory Psychology Essay Beck’s theory states that Individuals with dysfunctional attitudes are likely to show increases in depressed mood following the occurrence of negative events. From the cognitive perspective, we can say that depression is caused by one’s thinking. Someone with dysfunctional attitudes tends to think negatively toward themselves. When a negative event occurs which relates to that person, it triggers the negative thoughts over and over again which can lead to depression. Beck believed that the cognitive symptoms of depression actually precede the affective and mood symptoms of depression, rather than vice versa. Beck’s main argument was that depression was instituted by one’s view of oneself, instead of one having a negative view of oneself due to depression. For example, Abela and D’Alessandro’s (2002) found that the student’s negative views about their future strongly controlled the interaction between dysfunctional attitudes and the increase in depressed mood. The research clearly backed up Beck’s claim that those at risk for depression due to dysfunctional attitudes who did not get into their college of choice then doubted their futures, and these thoughts lead to symptoms of depression. The other cause of depression would be a person’s interpersonal relationship with their surroundings and the people around them. Hammen and Brennan (2001) found that 13% of the sons and 23.6 % of the daughters who were depressed had depressed mothers as compared to 3.9% of the sons and 15.9% of the daughters who were depressed lacked a depressed mother. From the social perspective, we see that the child becomes depressed because of the interpersonal relationship with his or her mother which shows how the social environment around someone can influence the behaviour or thinking of the person. The depressed adolescents of depressed mothers were also more likely to evidence dysfunctional cognitions about their s ocial selves and worlds. (Hammen & Brennan, 2001, p. 8) This clearly contradicts beck’s argument that depression is cause by dysfunctional cognition but not vice versa. Hammen and Brennan (2001) discussed that adolescents gets depressed because of the interpersonal relationship with their mothers which then later lead them into dysfunctional cognitions. Whereas, beck states that dysfunctional attitudes comes first which then later on lead the person into depression. Another contradiction of these two concepts is that one states that depression is caused by the inner thinking without the influence of another person and on the contrary, the other is cause by the surrounding people and how they behave. Second Section Cognitive Theory Individuals with dysfunctional attitudes are likely to show increases in depressed mood following the occurrence of negative events which is stated in Beck`s theory. We can say that depression is caused by one’s thinking from the cognitiv e perspective. Someone with dysfunctional attitudes tends to think negatively toward themselves. When a negative event shows up, it triggers the negative thoughts over and over again which can lead to depression. The relationship between dysfunctional attitudes and increases in depressed mood following the occurrence of negative events is caused by negative views of the future . Beck’s cognitive theory of depression has generated a vast body of empirical research.Central to Beck’s theory is the construct of schemas(Beck’s (1967, 1983). Beck defines schemas as stored bodies of knowledge that affect the encoding, comprehension and retrieval of information. The content and organization of different individuals’ schemas vary according to their particular experiences. Once activated, depressogenic schemas provide access to a complex system of negative themes and cognitions which will lead to ‘negative cognitive triad'(Beck’s (1967, 1983). Beck de fines the negative cognitive triad as a negative view of the self, the world and the future. Beck hypothesizes that the negative cognitive triad is a sufficient cause of depression and will start showing some depressive symptoms such as deficits in affective, motivational, behavioural and physiological functioning(John R. Z. Abela,2000). Beck also states that there are three main dysfunctional belief themes (or â€Å"schemas†) that dominate depressed people’s thinking (Natalie Staats Reiss, Ph.D, 2007):

Stereotypes and Media Influence Essay Example | Topics and Well Written Essays - 1250 words

Stereotypes and Media Influence - Essay Example 287) and (3) be responsible for communal discrimination as well as unfairness. Frequently, the â€Å"groups being stereotyped have little to say about how they are represented† (Merskin, p. 301). Stereotypes have a significant part in today's civilization - mainly in ‘misinformation’ or ‘half truth’. Stereotyping is as a preset conservative belief or idea of a person or group of individuals, held by several people. Stereotypes can be fundamental or intricate overviews, which â€Å"public apply to individuals or groups† (Merskin, p. 319), in accordance with their look, conduct and way of life. Stereotypes are present universally. However, the world appears to be getting better in a number of ways it seems nearly unattainable to release it from stereotypes. Stereotypes have been there from the start of time in daily life by means of faith, political affairs and the media. Human beings have the inclination to apply stereotypes in their wittiness, their depictions of others, and even in their way of life. One may think that it is feasible to get rid from such practices; nonetheless, if one observed the standard endorsements of misinformation, it would make this aim unfeasible. On the other hand, stereotypes are not negative at all times. Misinformation is a power, which can manipulate and have an effect on every person; making alterations in conduct, approach and ones thinking. It is as well identified that media affects its spectators by amending their opinions based on the data that they see. Large number of stereotypes televised by misinformation has related results. The media frequently utilizes as well as misrepresents stereotypes; nonetheless, considerable amount of people among society believe them. Television... The media frequently utilizes as well as misrepresents stereotypes; nonetheless, considerable amount of people among society believe them. Television programs, for instance, the Simpsons are filled with stereotypes during its thirty minutes of transmission. The Simpsons has a huge viewership that watch this program every day as it is aired in prime time. â€Å"Characters such as Apu are highly discriminated and stereotyped. On this show, Apu is characterized as an Indian immigrant, who prays to Ganesh, and he holds a highly noticeable and dissimilar accent†. This is a stereotype that is viewed by young kids and is recognized as comic; they relate this understanding towards individuals they meet in reality. Spectators of this program consider this knowledge to be entirely truthful for they hold slight or no understanding regarding that specific group. Despite the fact that the stereotypes publicized on television are misrepresented more often than not, they are pretty well ackn owledged by the viewers as the fact. The spectators who view such programs on a day-to-day basis do not identify the prejudiced content, which is being shown. In particular, media grabs the â€Å"interests of their audience through comedy, drama, and action which causes the viewers to disregard the immorality behind the content† (Schiappa, p. 259). Consequently, the usefulness of applying such stereotypes adds to the recognition of television programs. In contrast, the misinformation's utilization of stereotypes is not constantly a negative event. Misinformation’s use of stereotypes can occasionally provide one the enthusiasm to gain knowledge.

Trait of Effective Communication Essay Example | Topics and Well Written Essays - 500 words

Trait of Effective Communication - Essay Example Not to forget though, that effective communication may also be defined as the way a person uses his body language in order to convey his message. This can be done through the nod of the head, raising of the eyebrow, hunching of the shoulders... Any of these aforementioned method of communication can be taken to define what effective communication is all about. 2. There are two traits that are necessary in effective communication. The first trait is speaking clearly. By speaking clearly and properly explaining what it is that you wish to have another person understand, he will be able to get a clear grasp of what it is that you are trying to say. Being sure to use words that you are sure the person one is speaking to can understand, one can be sure that his message will definitely be received and understood. The second important trait of effective communication has everything to do with the ability of a person to listen attentively and actively. By listening attentively, one is able t o concentrate on the message being delivered by the person speaking. It will also allow for a better analysis of the discussion and active participation as one will be able to properly pose clarification questions whenever the need arises. 3. An example of a communication break that can occur which can result in the distorting of a message often occurs with the written word. This is because the written word can change its meaning depending upon the punctuation used or the mistaken context of a message. Something as simple as â€Å"Dont rush me! Im leaving now!† in a text message can either be taken as an angry message by the receiver or as a message of excitement. All depending upon the way that the message was perceived by the other side. On the other hand, a message such as â€Å"Dont bother. I can do it.† when spoken can be taken as either exasperated, angry, or simply a statement by the person hearing it. All depending upon the vocal intonation of the speaker.

The History Of Computers :: essays research papers

THE HISTORY OF COMPUTERS In 500 B.C. the abacus was first used by the Babylonians as an aid to simple arithmetic. In 1623 Wihelm Schickard (1592 - 1635) invented a "Calculating Clock". This mechanical machine could add and subtract up to 6 digit numbers, and warned of an overflow by ringing a bell. J. H. Mueller comes up with the idea of the "difference engine", in 1786. This calculator could tabulate values of a polynomial. Muellers attempt to raise funds fails and the project was forgotten. Scheutz and his son Edward produced a 3rd order difference engine with a printer in 1843 and their government agreed to fund their next project. In 1886 Dorr D. Felt (1862 - 1930) invented the "comptometer". This was the first calculator where the operands are entered by just pressing keys. In 1889 in also invents the first printing desk calculator. Herman Hollerith (1860 - 1929) founded IBM ( as the Tabulating Machine Company ) in 1896. The company renames known as IBM in 1924. In 1906 Lee D. Forest in America developed the electronic tube (an electronic value). Before this it would have been impossible to make digital electronic computers. In 1919 W. H. Eccles and F. W. Jordan published the first flip-flop circuit design. George Stibitz constructed a 1-bit binary adder suing relays in 1937. This was one of the first binary computers. In the summer of 1941 Atanasoff and Berry completed a special purpose calculator for solving systems of simultaneous linear equations, later called "ABC" ( Atanasoff Berry Computer). In 1948 Mark I was completed at Manchester University. It was the first to use stored programs. In 1951 whirlwind was the first real-time computer was built for the US Air Defense System. In 1953 it was estimated that there were 100 computers in the world. Computers built between 1959 and 1964 are often regarded as the "second generation" computers, based on transistors and printed circuits - resulting in much smaller computers. 1964 the programming language PL/1 released by IBM. 1964 the launch of IBM 360. These first series of compatible computers. In 1970 Intel introduced the first RAM chip. In 1975 IBM 5100 was released. In 1976 the Apple Computer Inc. was founded, to market Apple I Computer. Designed to Stephen Wozinak and Stephan Jobs. In 1979 the first compact disk was released around 1981 IBM announced PC, the standard model was sold for $2,880.00. In 1994 according to Microsoft MS-DOS was running on some 100 million computers worldwide.

Andy Warhol

AP Studio Art 28 September 2013 Revolutionized Artist Andy Warhol was an American artist during the sass and was a leading figure in pop art. He was an artist that revolutionized society with his art during that time. His art encompassed many forms of media including hand drawing, painting, photography and music. Andy Warhol became the symbol of a movement which made the arts easily available to and understandable for the public, thereby causing a change in the culture of America during the ass's and ass's. Acknowledging all of these factual evidence, it is unquestionable that anyone would disagree upon Andy Warhol being an artist.Through his series with common images, celebrities and death, Warhol teaches us that surface images have a lot to say about pop culture. By exploring and learning more about the artist who opened so many doors in the art world, one can see why looking at the surface of his works often meant seeing and understanding so much more about the society in which we live. When considering the life and works of Andy Warhol, one thing is agreed upon: for good or bad, he changed the visual construction of the world we live in. By the time of his death in 1987 he was ranked on the same level with Pablo Picasso and JacksonPollock as one of the three most important artists of this century. He was a working man, a social climber, a person who liked to build things, an acquirer of goods, and a known homosexual. These attributes all contributed to the interesting and complicated nature of his art. Ands intention was to get us to look at the â€Å"art† that is all around us. For example, â€Å"Campbell Tomato Soup† (1962). Whorl's Campbell soup cans are arguably some of his most famous works. Warhol wanted us to look at the simple image of the can for what it represented to our culture.He challenged â€Å"old assigned† critics to overcome their ideas of art as complex and incomprehensible by using simple, common images. Whorl's sele ction of the soup can may be the most important part of the work he did with them. He wanted to display his view of America and to him eating Campbell soup represented being American. Andy makes up art with the common tomato soup we see at the grocery store. Andy Warhol is telling us that good, bad, or very bad, there is â€Å"art† everywhere and we take it for granted. Looking at his photos really makes us fell ignorant to art making us think, â€Å"How could I miss that? Leaving us with guilt and having no confidence to being artists. Although Andy was identified with Pop art and credited with its invention, this is a misunderstanding of his creative ability. Pop is much more complicated than it seems. In creating Pop art, one must create memorable images and awareness of the unpredictable forces in nature and society in whole. It is not simply the portrayal of popular icons but more of an expression of all that is familiar and accepted American society. Pop art also conta ins a serious sub-message that is not apparent at first sight.Warhol has many famous works spanning across distinct mediums, but arguably his most important works were his silkscreen based on photography and his revolutionary usage of the popular media as an artistic medium in itself; which he created through his carefully controlled public persona. Andy Warhol produced works that defied the popular notion of what art should be. Whorl's works were meant to be taken at face value, for nothing more than what they portrayed on the surface. While he stressed this superficial attitude about his art, his works were often the cause of debate and influenced public opinion like no other cultural figure inNorth America. Andy Warhol influenced – and still influences – many modern artists. He was influential not only with the unusual images he created, but also through his extensively publicized lifestyle and attitude. He redefined the role of the artist as a public persona, like a rock star. He was able to clamoring the ordinary. After Warhol, art is no longer seen as exclusively â€Å"high† art. Glorifying Campbell Soup cans and Coke bottles was a fundamentally democratic gesture. Andy Warhol was a great artist who made art accessible for many.The popularity of contemporary art today is to mom extent due to his achievements and I believe that most importantly Warhol taught us that the artist is in reality, the art. Despite of popular belief, the tomato soup pictures were not his ideas; Andy needed new ideas to help boost his creativity. He got several ideas from a woman named Muriel Lotto; a gallery owner he knew. She advised him to paint what he loved most (like money) or what everybody would recognize (soup cans and coke bottles). Andy expanded on these ideas and his paintings of the early ass's reflected his progress as a Pop artist.He finally gained the financial success and international AMA he had longed for. This proves that art is not an ide a, it is how you exemplify that idea to be original and creative. I find it simple at first glance but the majority of his work has quite a vast and deep meaning to it once the viewer takes a moment to really look at it for example the â€Å"famous boxes of Brills pads† (1968) , as first glance it is a well taken and quirky image of a pretty mundane item, however with artistic analysis and deeper thought the ideas of mortification and consumerism seep through the image.Warhol also creates photograph collages and screen-prints of his self-portrait within his portfolio. This is a postmodern artistic medium as instead of allowing the media and public to create an opinion of him, he is taking that license and liberty away from them by creating these images himself, as if to force-feed the media before they get a chance to create a per-conceived opinion. He wanted to portray a creative image of himself, which stands out from everyone else; and he certainly has achieved this in mel low' (1968) self-portrait.Andy Warhol brought forward society's obsession with mass culture and allowed it to become the subject of art itself. Using many techniques such as isolation, repetition and color placement, Warhol brought o the world of art his views on materialism, politics, economics and the media. Some people dispute that Whorl's work isn't original, and it isn't actually creating anything ‘new and that it is simply cheating and copying the basics of an already famous image.In contrast, others believe that he is indeed creating a new work of art as it is taking traditional high art and changing the message of it in to something modern. Warhol appreciated and admired the original and did not intend to take ‘credit' for this creation, he was simply expressing his artistic license to enhance the ark further and in his own way. Ironically, Andy Warhol, a man who fantasized about simply vanishing upon death, a man who expressed so much desire to become a machine, became amortized through the media.Andy Whorl's choice of visual technologies ultimately allowed him to convey the ideas of fame and repetition through literal example. Warhol even turned his life as a whole into a musing on fame, mass-production and the culture of 20th century America. In the end, it is ironic that the very man who coined the phrase ‘1 5 minutes of fame,' received so much more than his share. Andy warhol Maria Virgins Art Fundamentals Andy Warhol Born Andrew Warhol on August 6, 1928 in the city of Pittsburgh, Pennsylvania, Andy Whorl's parent's were Slovakian immigrants. His father, Indore Warhol, was a construction worker and his mother, Julia Warhol, was an embroiderer. They were devout Catholics who attended mass regularly, and maintained much of their Slovakian culture and heritage. At the age of 8, Warhol was diagnosed with Chorea a rare and sometimes fatal disease of the nervous system that left him sick for several months.It was during these months, while Warhol was sick in bed, that his mother, herself a skillful artist, gave him his first drawing lessons. He passed away on February 22, 1987. Warhol attended Holmes Elementary school and took the free art classes offered at the Carnegie Institute in Pittsburgh. Warhol began at Sciences High School, and upon graduating, in 1945, he enrolled at the Carnegie Institute for Technology to study pictorial design. When he graduated wi th his bachelors in art he moved to new York. s portrait † untitled from Marilyn Monroe† is basically Just a picture of Marilyn Monroe. Marilyn is an example of the successful evolution of Whorl's goal of erasing signs of the artist's hand from the production process. † brills boxes†Warhol presented the viewer with exact replicas of commonly used products found in homes and supermarkets. † self portrait†Whorl's self portraits that he created throughout his career reveal an underlying theme of performance. By using repetitive images, each slightly different to the next, Warhol produces the illusion of movement.Andy Warhol was a strange man and that was his gift that brought us a new way of looking at the things, people, the world. He took ordinary things that we were so used to that we didn't really notice them and from his unusual perspective made them new and interesting and art. His mother influenced him to become an artist because when he contr acted his condition she was the one who taught him how to draw when he was bed sick. The first painting of Marilyn Monroe, made me feel like it was true about how when she first had passed away everyone was devastated.They cried they were sad. He was very successful communicating his message. The second painting of Brills Boxes, it honestly Just looks like carriages. Its nasty and I don't know why supermarkets would ever have them. He did succeed delivering his message. The last painting of himself, his self portrait was kind of creepy. He may think of himself in a different way but in my perspective I didn't like that painting Andy Warhol Whorl's Flowers, 1967, silkscreen on synthetic polymer paint on canvas, is included in the exhibition. Flowers were quite an inspiration for Warhol time and again. â€Å"Flowers in art and culture have been ubiquitous since the beginning of recorded art history,† says Smith. â€Å"The floral theme wasn't any more exhausted when Warhol was doing it than when 17th-century Dutch painters or the Impressionists were. But Warhol was sly; he was always playing with traditional art historical themes† (Frey). Andy Warhol, 1925-1987, was an American painter, printmaker, and filmmaker.Warhol is famous for art that defied all standard definitions of ‘art'. He was well known for mass-producing the hallmarks of his work. He called his studio The Factory and insisted on the appropriateness of others producing his work, for which he used mainly photographs, often news photographs, which he printed in multiples by the silk screening process. Silk screening is a method of printing on a porous fabric, the portion of the design to be reproduced is left unblocked on the screen; than the screen is placed above the surface to be printed on, than the paint, or dye, is forced through the screen.Warhol appropriated most of his images and repeated these images numerous times; Warhol had a fascination with repetition, perhaps created by our compulsion to find an exception or rogue element in the composition. â€Å"Warhol was relentlessly detached, cool, and superficial: ‘If you want to know all about Andy Warhol Just look at the surface of my paintings and films and me, and there I am. There is nothing behind it,' he said† (Frazier 709). â€Å"The reason I'm painting this way is that I want to be a machine, and I feel that whatever I do and do machine-like is what I want to do.I like boring things. I like things to be exactly the same over and over again. Eve been quoted a lot as saying, ‘l like boring things. ‘ Well, I said it and I meant it. But that doesn't mean I'm not bored by them. Of course, what I think is boring must not be the same as what other people think is, since I could never stand to watch all the most popular action shows on TV, because they're essentially the same plots and the same shots and the same cuts over and over again. Apparently, most people love watching the same basic thing, as long as the details are different.But I'm Just the opposite: if I'm going to sit ND watch the same thing I saw the night before, I don't want it to be essentially the same?I want it to be exactly the same. Because the more you look at the same exact thing, the more the meaning goes away, and the better and emptier you feel† (Stiles 340). Andy Warhol had a legendary and lucrative artistic career from the early sass through 1986; some early key works are included in landmark series such as Campbell Soup, Marilyn, Jackie, Mao, Elvis, Flowers, Disaster, and Self-portraits.Flower's is considered to be one of Whorl's most significant of his later works. Employing mass-production techniques to create works, Warhol erased traditional distinctions between fine art and popular culture, subtly blurring the boundaries of mass art and high culture with his striking appropriations. His choice of subjects tapped into important themes: power, fame, and tragedy. With an unerring eye for iconic images, from common objects to celebrities and disasters, Warhol produced a lasting oeuvre that captured the essence of American culture† (Traditional Fine Art Online).Warhol believed in painting everyday ‘boring objects, but what do boring objects eve to do with Pop Art? Roy Liechtenstein was once asked what Pop Art was, â€Å"the use of commercial art as a subject matter in painting, I suppose. It was hard to get a painting that was despicable enough so that no one would hang it?everybody was hanging everything. It was almost acceptable to hang a dripping paint rag, everybody was accustomed to this. Th e one thing everyone hated was commercial art; apparently they didn't hate that enough either† (Stiles 337). For example, Coke was one of these objects that Warhol produced quite a bit.Coke is something that very American can relate too, and this is what made Warhol enjoy painting the product so much. â€Å"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and Just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz