Autism Spectrum Disorder Essay - 2475 Words

Autism Spectrum Disorder (Essay Sample) Content: Autism Spectrum DisorderNameProfessorCourseDate1. Dimensions of ASDAutism spectrum, also known as autistic spectrum is a group of developmental brain condition disorders collectively called autism spectrum disorder. The term "spectrum" refers to the wide range of symptoms, skills, and levels of impairment, or disability, that children with ASD can have. Some children are mildly impaired by their symptoms, but others are severely disabled.ASD is diagnosed according to guidelines listed in theÂDiagnostic and Statistical Manual of Mental Disorders, Fourth Edition. The manual currently defines five disorders, sometimes called pervasive developmental disorders (PDDs), as ASD and include: the Aspergerà ¢Ã¢â€š ¬s disorders (Asperger syndrome), Autistic disorder, Pervasive developmental disorders, Childhood disintegrative disorder, and Rettà ¢Ã¢â€š ¬s disorder.AutismÂis aÂdisorder of neural developmentÂcharacterized by impairedÂsocial interactionÂand ÂverbalÂandÂnon-verbal communication, and by restricted, repetitive orÂstereotypedÂbehavior. The diagnostic criteria require that symptoms become apparent before a child is three years old.ÂAutism affects information processing in theÂbrainÂby altering how nerve cells and theirÂsynapsesÂconnect and organize; how this occurs is not well understood. Autism has a strong genetic basis, although theÂgenetics of autismÂare complex and it is unclear whether ASD is explained more by rareÂmutations, or by rare combinations of common genetic variants.ÂIn rare cases, autism is strongly associated withÂagents that cause birth defects. ControversiesÂsurround other proposed environmentalÂcauses such asÂheavy metals,ÂpesticidesÂor childhoodÂvaccines the vaccine hypotheses are biologically implausible and lack convincing scientific evidence .Autism is characterized by delays or abnormal functioning before the age of three years in one or more of the following domains: (1) social interaction; (2) communication; and (3) restricted, repetitive, and stereotyped patterns of behavior, interests, and activitiesÂAsperger disorderÂ(AD), is anÂautism spectrum disorder (ASD) that is characterized by significant difficulties in social interaction andÂnonverbal communication, alongside restricted and repetitive patterns of behavior and interests. It differs from other autism spectrum disorders by its relative preservation ofÂlinguisticÂandÂcognitive development. Although not required for diagnosis, physical clumsiness and atypical (peculiar, odd) use of language are frequently reported. The exact cause is not known although research suggests the likelihood of genetics being a cause. ÂIt is characterized by qualitative impairment in social interaction, by stereotyped and restricted patterns of behavior, activities and interests, and by no clinically significant delay in cogni tive development or general delay in language.The onset of pervasive developmental disorders occurs during infancy, but the condition is usually not identified until the child is around 3 years old. Parents may be begin to question the health of their child when developmental milestones are not met, including age appropriate motor movement and speech production. Children with PDD vary widely in abilities, intelligence, and behaviors. Some children do not speak at all, others speak in limited phrases or conversations, and some have relatively normal language development. Repetitive play skills and limited social skills are generally evident as well. Unusual responses to sensory information à ¢Ã¢â€š ¬ loud noises, lights are also common. Diagnosis is usually done during childhood.Rett syndrome, originally termed asÂcerebroatrophic hyperammonemiaÂis a neuron developmental disorder of theÂgrey matterÂof the brainÂthat almost exclusively affects females but has also been found in male patients. The clinical features include small hands and feet and a deceleration of the rate of head growth (includingÂmicrocephalyÂin some). RepetitiveÂstereotyped hand movements, such as wringing and/or repeatedly putting hands into the mouth, are also noted. People with Rett syndrome are prone to gastrointestinal disorders and up to 80% have seizures.ÂThey typically have no verbal skills, and about 50% of individuals affected do not walk.ÂScoliosis, growth failure, and constipation are very common and can be problematic. à ¢Ã¢â€š ¬ are also common. Diagnosis is usually done during early childhood.Childhood disintegrative disorderÂ(CDD), also known asÂHeller's syndromeÂandÂdisintegrative psychosis, is a rare (1.7 cases per 100,000) condition characterized by late onset (3 years of age) ofÂdevelopmentalÂdelays inÂlanguage,Âsocial function, andÂmotor skills. Researchers have not been successful in finding a c ause for theÂdisorder. The age at which this regression can occur varies, and can be from age 2-10 with the definition of this onset depending largely on opinion. The regression can be so dramatic, that the child may be aware of it, and in its beginning he may even ask, vocally, what is happening to him. Some children describe or appear to be reacting to hallucinations, but the most obvious symptom is that skills apparently attained are lost. This has been described by many writers as a devastating condition, affecting both the family and the individual's future. As is the case with allÂpervasive developmental disorderÂcategories, there is considerable controversy about the right treatment for CDD.Challenges Faced By Children With ASDSocial impairment is one of the problems faced by the children with ASD. Most children with ASD have trouble engaging in everyday social interactions. According to theÂDiagnostic and Statistical Manual of Mental Disorders, Fourth Edition - Text Revision, some children with ASD may: Make little eye contact; Tend to look and listen less to people in their environment or fail to respond to other people and Do not readily seek to share their enjoyment of toys or activities by pointing or showing things to others.Recent research suggests that children with ASD do not respond to emotional cues in human social interactions because they may not pay attention to the social cues that others typically notice. For example, oneÂstudyÂfound that children with ASD focus on the mouth of the person speaking to them instead of on the eyes, which is where children with typical development tend to focus. A related studyÂshowed that children with ASD appear to be drawn to repetitive movements linked to a sound, such as hand-clapping during a game of pat-a-cake.Likewise, it can be hard for others to understand the body language of children with ASD. Their facial expressions, movements, and gestures are often vague or do not match what they are saying. Their tone of voice may not reflect their actual feelings either. Many older children with ASD speak with an unusual tone of voice and may sound sing-song or flat and robot like.Communication issues are also experienced among children with ASD at a very large percentage. According to the American Academy of Pediatrics' developmental milestones, by the first birthday, typical toddlers can say one or two words, turn when they hear their name, and point when they want a toy. When offered something they do not want, toddlers make it clear with words, gestures, or facial expressions that the answer is "no." For children with ASD, reaching such milestones may not be so straightforward. Even children with ASD who have relatively good language skills often have difficulties with the back and forth of conversations. For example, because they find it difficult to understand and react to social cues, children with Asperger syndrome often talk at length about a favor ite subject, but they won't allow anyone else a chance to respond or notice when others react indifferently.Children with ASD often have repetitive motions or unusual behaviors also known as stereotyped behavior.ÂThese behaviors may be extreme and very noticeable, or they can be mild and discreet. For example, some children may repeatedly flap their arms or walk in specific patterns, while others may subtly move their fingers by their eyes in what looks to be a gesture. These repetitive actions are sometimes called stereotopy.Children with ASD also tend to have overly focused interests. Children with ASD may become fascinated with moving objects or parts of objects, like the wheels on a moving car. They might spend a long time lining up toys in a certain way, rather than playing with them. They may also become very upset if someone accidentally moves one of the toys. Repetitive behavior can also take the form of a persistent, intense preoccupation. For example, they might be obs essed with learning all about vacuum cleaners, train schedules, or lighthouses. Children with ASD often have great interest in numbers, symbols, or science topics.Information to Give to Families with Children Diagnosed with ASDWhile there's no proven cure yet for autism spectrum disorder (ASD), treating ASD early, using school-based programs, and getting proper medical care can greatly reduce ASD symptoms and increase your child's ability to grow and learn new skills. Early intervention is one of the measures that could help. Research has shown that intensive behavioral therapy during the toddler or preschool years can significantly improve cognitive and language skills in young children with ASD. There is no single best treatment for all children wi...

Critical Thinking Essay - 938 Words

AMBA 610: Critical Thinking Assignment Simon neil Corporate Solutions Memo To: Mr. Ldo Perdra (CEO, SSCS) From: Mr. Augustin (Vice-President of Human Resources) CC: None (Confidential) Date: March 18, 2012 Re: Leadership-Development Programs This is in response to your request for our office to evaluate the merit of Ms. Mitchell’s proposal that we establish and fund a new leadership-development program for our high-potential fourth-year associates. 1.0 Background At the 2012 year-end senior-management offsite, the director of operations suggested that Simpson Seiler Corporate Solutions (SSCS) establish a leadership-development program to prepare our high-potential fourth-year associates for future advancement into†¦show more content†¦Winston Churchill, Mother Theresa, Martin Luther King, Jr. – all possessed such leadership traits as ambition, self-confidence, and intelligence. These cannot be learned; they are innate. Two well-respected research studies that support the notion that personality traits can predict leadership were published in the Journal of Applied Psychology and in the Leadership Quarterly. In my own experience, I’ve also noted that a tall physical stature is possessed by leaders. Certainly no one can increase his or her height--it is determined by genetics. Note the heights of some of the greatest leaders in United States history in the table, below. Table 1 Leader Height George Washington 6’ 2.5† Abraham Lincoln 6’ 4.0† John F. Kennedy 6’ 1.0† Ronald Reagan 6’ 0.0† Colin Powell 6’ 2.0† Barack Obama 6 1.5 Source: http://www.laughtergeneology.com , http://www.imdb.com and http://www.imdb.com/name/nm1682433/bio In fact, all members of your senior staff are over six feet tall with one exception: Ms. Margaret Mitchell, the person advocating leadership-development training. Moreover, I am suspicious of her intentions. Is it possible that she may covet my position as the human resources VP? Or is she motivated by the liberal notion that all citizens of a free nation have the right to pursue education and can achieve anything they desire? I suspect she is motivated by both personal gain and bleeding-heart liberal intentions. Once weShow MoreRelatedCritical Thinking And Critical Thinking753 Words   |  4 Pagesaway from the normal. We begin the critical thought process of thinking outside the box. Critical thinking is the process of evaluating your decisions, providing positive or negative feedback, and researching conclusions. At the point when used correctly, it reduces the issue of complacency in how we carry on with everyday activities. Critical thinking in a personal business decision Before I started my business as being a mobile deejay, I had to make critical decisions on the type of events, sortRead MoreCritical Thinking1715 Words   |  7 Pagesï » ¿KENYATTA UNIVERSITY SCHOOL: HOSPITALITY AND TOURISM DEPARTMENT: TOURISM UNIT CODE: UCU 103 UNIT TITLE: INTRODUCTION TO CREATIVE AND CRITICAL THINKING GROUP MEMBERS NAMES: REG.NO. CONTACTS SIGN GEOFFREY A.G T12S/8705/2013 0728812037 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. PETER WAMBUI T12S/19590/2013 0726581625 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ROSE WACHIRA T12S/21534/2013 0717236599 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... NASSIUMA PURITY T12S/21394/2013 0702057789 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... RADHI OLANG’O T12S/19632/2013 0704290026 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHEMUTAI DAISY T12S/19632/2013 0702645207Read MoreCritical Thinking2910 Words   |  12 Pagescreate the correct and fast solution to solve our problems. One of the ways is to think critically. Thinking is a good process but thinking alone will not help us to develop our minds. 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When it comes down to thinking to solve problemsRead MoreCritical Thinking975 Words   |  4 Pageseliminated to strengthen the authors argument?†¨.†¨You can also support your assignment using the critical thinking concepts from previous chapters with points on evidence, confirmation bias, the authors communication and research skills, manipulation of language, use of reason, emotion, open-mindedness vs. narrowmindedness, the three-tier model of thinking, resistance and barriers to critical thinking, etc.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Assignment Expectations: Your assignment should be a minimum of 500 words (this does notRead MoreCritical Thinking . Critical Thinking Is A Major Component862 Words   |  4 Pages Critical Thinking Critical thinking is a major component of the nursing process. 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This personal reflection will include what challenges I will face to advance my critical thinking skills and what requirements a criticalRead MoreCritical Thinking : A Critical Thinker1230 Words   |  5 PagesCritical thinking is the process of analyzing certain problematic phenomena or ideas, along with its complex dynamics, in order to theorize healthier and more productive solutions. Critical thinking juxtaposes its noun form by describing the critical thinker, in which society is constantly and heedlessly creating. This is the direct result of the systematic nourishment of societal prejudices, misogyny, and inequality, which only contrives devastati ng and life changing events in its victims livesRead MoreCritical Note On Critical Thinking1137 Words   |  5 PagesKristen Hofner Final Assignment on Critical Thinking The key variable in determining the quality of what I learn in college is due to my thinking. My professors have played a role in my learning, with some of them helping me learn more than others, but even the best professors will be very little help to me if I’m deficient in the critical intellectual skills essential for learning. Over the semester I have seen significant improvement in my time management skills and reasoning and writing skills

The Economic Crisis Of 1997 - 902 Words

The Indonesian economic crises that emerged out of the greater Asian Financial Crises of 1997 is often presented as an example of an International Monetary Fund (IMF) project that created problems for the receiving nation. As the video Globalization at a Crossroads stated in its final words, â€Å"It supported the case that economic globalization actually increased economic instability.† Indeed, there were immediate, and in some cases, irreversible consequences of the IMF’s intervention into Indonesia’s economy. Examples of negative consequences included riots, massive inflation and contraction in the economy (Shari, 1998). However, through the lens of the current Indonesian economy, almost 20 years later, IMF intervention may have eventually worked as intended, as the country has demonstrated economic stability and growth through several more contemporary economic crises. In the beginning of the IMF’s intervention in Indonesia, it seemed as though the IMF could do nothing right. On multiple occasions, Suharto, Indonesia’s dictator, had upstaged and embarrassed the IMF and IMF officials. The embarrassment hit a high note on May 14th, 1998 when riots and fires ran the remaining IMF delegation out of the country, but not before they were shaken down by immigration officials in exchange for food and water (Shari, 1998). As Michael Shari reported in Business Week in 1998, the IMF’s faith in Suharto as a trustworthy and capable leader was severely flawed. At first, â€Å"Suharto†¦wonShow MoreRelated The 1997 and 1998 Asian Economic Crisis Essay2324 Words   |  10 PagesThe 1997 and 1998 Asian Economic Crisis The purpose of this paper is to explore the causes of the 1997 and 1998 Asian economic crisis; and to research the effects of the crisis in each of the following categories: 1. The effects of the crisis in the countries involved in the economic crisis of 1997-98. 2. The effects on the governments affected by the crash, and 3. The effects that the Asian crisis has had on the differing world markets as well as the effects that it will continue to haveRead MoreThoughts Of The Asian Crisis1211 Words   |  5 PagesPaper Thoughts of the Asian Crisis (1997-1998) In the period between 1997 to 1998, a great economic storm blew the some fast-developing countries, especially Thailand, Indonesia and Malaysia. They had great economic development before the crisis, but left almost everything at the end of the storm. The most obvious impact of the crisis is the capital outflows and currency devaluation. So, people in those developing countries began to find who should be responding to the crisis. International speculatorsRead MoreSouth Korea s Economic Crisis1534 Words   |  7 PagesBetween 1990 and 1996, South Korea experienced strong economic growth ever since South Korea was separated from North Korea. 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However, despite evidence that the economic developmentRead MoreThoughts Of The Asian Crisis1207 Words   |  5 Pages Thoughts of the Asian Crisis (1997-1998) In the period between 1997 to 1998, a great economic storm blew the some fast-developing countries, especially Thailand, Indonesia and Malaysia. They had great economic develop before the crisis, but left almost everything at the end of the storm. The most obvious impact by the crisis is the capital outflows and currency devaluation. So, people in those developing countries began to find who should be respond to the crisis. International speculators wereRead MoreEffects of the Asian Financial Crisis on 19971006 Words   |  4 PagesThe financial crisis in many countries in Asia in 1997-1998 was an unexpected event. It was mainly because most of the Asian countries had been enjoying economic growth prior to the crisis. The crisis itself started with the devaluation of Thailand’s Baht in July 1997. 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Introduction. 1997 to1998 saw the East Asian nations of Thailand, Indonesia and South Korea engulfed in an economic and financial crises that nearly collapsed their economies. The IMF was at the center stage to help during these crises. How IMF’s assistance further deepened Indonesia’s economic crises, received heavy criticism from Political, economic and social analyst against IMF s programs and Policies in DevelopingRead MoreWhy The State Is A Weak Player On Public Policy1432 Words   |  6 Pagesimplement after the 1997 economic crisis in Indonesia. Djiwandono (2006) concludes that the economic crisis in 1997 was caused by the combination of weak domestic economic and inefficiencies financial structures and â€Å"contagion† forces from external. Specifically, the combination of external shock starting in Thailand in 1997 and the weak Indonesia banking system soon resulted a systemic banking crisis (Omori, 2014). Data shows that Rupiah depreciated 80% in just less than 12 months, economic growth slumpedRead MoreFactors That Caused the 1997 East Asian Financial Crisis1604 Words   |  6 PagesFactors That Caused the 1997 East Asia Financial Crisis Discuss the principal factors responsible for the East Asian currency/financial crisis of 1997. In 1997, there occurred certain shifts in expectations from the market. The regional contagion and confidence led to the East Asian financial turmoil. In 1990s, it had been reported that the microeconomic and macroeconomic businesses were not performing as expected. The local and international investors had not held enough grips into the looming

Is Uttarakhand A Good Marketing For Our Wine Essay

Upcoming to nature I would like to open my own vineyard with luxurious colonial villa nesteld in the foot of himalays and in the serene heart of dehradun. A 25 acre estate is going to hold the boundaries with colors, fragrances and small vineyard which will enhance te senses and will give a complete a experience and revitalize. Uttarakhand can be a amazing place as it can be a strategic location which option for long term business investment . Our winery going to produce some well known grapes such as chardonnay, cabernet sauvignon blanc, merlot , pinot noir and blend of all wines. We will ensure that all our customers were given the first class service during the visit of our vineyard so we can get attract with many people and hospitality professional which can be a good marketing for our wine in market. Weather conditions Dehradun is located in the nortwest corner of the state it is located in the foothills of the himalayas well known for its adventures sports and beautiful landescapes . The climate is generally temprate and it totally varies from tropical to cold it depends on the altitude of the area. The district is bordered by the himalayan range to the north and the south of ganges to the east dehradun has covered up wit physical geography from himalayn mountains to the plains . Spring season is the best season to visit and best time to harvest grapes and this season attract lots of tourist so they can enjoy flaura and fauna assummer are pleaseant whichShow MoreRelatedIpms Project Management21640 Words   |  87 PagesSUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Development and Deployment of Project Management Application and Management Information System For Public Works Department Uttarakhand AT MBA-IB (2006-2008) Roll No. : A1802006276 (E25) SUBMITTED BY: SACHIN GUPTA Mr. Satish K. Tiwari Project Leader, Tata Consultancy Services Limited, Lucknow. INDUSTRY GUIDE: FACULTY GUIDE: Prof. Ravi Prakash Assistant ProfessorRead MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives of

Lung cancer Persuasive Essay Example For Students

Lung cancer Persuasive Essay Lung cancer is the most common cancer-related cause of death among men and women. Lung cancer can be undetected for many years causing it to become more dangerous and possibly fatal. There is not cure for lung cancer or any cancer, but if detected in an early stage the lung cancer can be detected, treated, and hopefully terminated. There are many new and developing treatments being tested now that may save lives in the future. Through understanding what the lung cancer is, doctors can easily diagnose and assess cancer patients. Lung cancer takes many years to develop. The characteristics of lung cancer the same as any type of cancer but it effects the lungs. Lung cancer is caused by expose to carcinogens or cancer causing materials. After the carcinogens get into you lungs through breathing, the lining of your lungs will develop microscopic usual cells. If the exposure of the carcinogens to the cells increases, the cells will become more cancerous and will start to spread. Each infec ted cell will not do what it is suppose to do. This can limit the amount of air coming and going into your lungs, preventing the amount of oxygen that gets to your blood. Smoking is leading cause of lung cancer. Smoking causes more than 80% of lung cancer cases. When you smoke you are taking in more that 4,000 different chemicals, which are all proven to be cancerous. Even if you do not smoke you are still at risk for getting lung cancer. Second hand smoke is just as bad as smoking itself. Each of the harmful chemicals can still enter into non-smokers lungs when they are around smokers. Radon is also a leading cause of cancer. Radon is a radioactive gas that is invisible and odorless. Radon can be found in the surface of the earth. When people come in contact with radon it cause the same results as smoking, the cells be come usual. Thus leads to lung cancer. People can also come in contact with carcinogens while they are at work. Many cancer-causing chemicals can be found in the work place such as asbestos, uranium, arsenic, and petroleum. If you are exposed to these carcinogens for long periods of time, just like smoking or radon, you will develop lu ng cancer. In the early stages of lung cancer it is hard to detect the cancer. The cancer is silent and can grow and develop for years undetected. When the few symptoms of lung cancer occur, the cancer is usually very developed and often very deadly. Some symptoms are minor while others are very apparent. Some symptoms of lung cancer are chronic cough, chest pain, hoarseness, wheezing, swelling in the face and neck, weight loss, fever, loss of appetite, and shortness of breath. A doctor can diagnose lung cancer through many tests. The doctor can have x-rays and CAT scans done to see what the inside of the lungs look like. By doing this that doctor is able to see what stage the cancer is in. A doctor may also do a test called a bronchoscope. This test allows the doctor to look inside the bronchial tubes and biopsy the tumor. The doctor then can take a small amount of the cells to study them to determine if the unusual cells are cancerous. If the cells turn out to be cancerous then the patient is in for many months even years of harsh treatment. Surgery is the most common method used to treat lung cancer followed by chemotherapy or radiation. Surgery can be used if the cancer is benign. Surgery removes the cancer inside the patient. Although surgery is the most popular method, the chance of the doctor being able to remove all of the cancer is highly unlikely. Since the cells are so small and there are thousands of them it is very difficult to remove every one . When a patient uses surgery to treat the cancer, the cancer has a good chance it can come back, because it only takes a few bad cells to spread and create a tumor. One other treatment for lung cancer is radiation. Doctors can use radiation before surgery to shrink a tumor. After surgery, radiation therapy may be used to stop the growth of any cancer cells that remain. Radiation is a special kind of energy carried by waves or a stream of particles. Radiation uses high-energy rays or particles to treat cancer when used in high doses. The high doses of radiation can kill cells or keep them from growing and dividing. Radiation therapy is also used to shrink tumors and reduce pressure, bleeding, pain, or other symptoms of cancer. Radiation therapy can be external or internal. In external therapy, a machine directs the high-energy rays or particles at the cancer and the normal tissue surrounding it. Internal radiation therapy uses a radioactive substance. This substance is sealed in sma ll containers called implants. The implant is placed directly into a tumor or inserted into a body cavity. These containers kill off any cells that remain after a surgery. The most common side effects are fatigue, skin changes, and loss of appetite. These side effects may go away weeks after the radiation therapy. During radiation therapy, the body uses a lot of energy healing itself. Sometimes radiation therapy can also cause low white blood cell counts, this can cause the patient to be very prone to illness. Another treatment for lung cancer is chemotherapy. Chemotherapy is the use of drugs to treat cancer. The drugs often are called anticancer drugs. Anticancer drugs destroy cancer cells by stopping them from multiplying. Because some drugs work either together chemotherapy often may consist of many drugs. Some side effects of chemotherapy are nausea, vomiting, hair loss, fatigue, sexual compactions, and diarrhea. Chemotherapy can also make you more likely to get infections. This happens because most anticancer drugs affect the bone marrow and decrease its ability to produce white blood cells. There is no cure for lung cancer, but current research is making the possibly for a cure in the future. One type of promising research is called Photodynamic Therapy. PDT is a new investigation underway. PDT treats many different types of cancer including lung cancer. During this procedure of PDT, a bronchoscope is inserted through the patients mouth and is directed into a bronchus. An optical fiber is threaded through the bronchoscope. When the laser is turned on, light shines from the end of the optical fiber on the tumor. Red light is used for PDT because it penetrates more deeply into tissue than other colors or wavelengths. This light causes the tumor to break down. One of the main advantages of PDT in lung cancer is that it works quickly within days and PDT can work in places where surgery would not be easy. Another advantage of PDT is it can be repeated a numbe r of times, unlike radiation and chemotherapy. This allows physicians to repeatedly treat tumors and control their growth. There is also no damage to organs or healthy tissues, as occurs with radiotherapy or chemotherapy. Research is being done to find ways to increase the depth of penetration with new photosensitizing drugs and different wavelengths of light. Along with advantages PDT also has side effects. The major side effect of PDT is photosensitivity, or sensitivity to light. The photosensitizing drug currently used for PDT stays in the skin for about 4-6 weeks. During this time period, the patient must be careful not to get too much exposure to bright light like sunlight. Many people develop temporary skin darkening, much like having a suntan. Pain is another side effect of PDT. As the diseased tissue breaks down, it causes inflammation, which can cause pain. Fortunately, the pain of PDT is usually mild and is easily controlled with a painkiller. Another side effect of PDT fo r lung cancer is shortness of breath. This is from the fluid buildup in the lungs after the treatment. It is also caused by the inflammation when the cancer is broken down and removed from the body. The good news about the side effects of PDT is that they are usually temporary. Although lung cancer is the most common form of cancer many new treatments, as well as old treatments, give lung cancer patients a chance at survival. There are many causes of cancer, mainly by being exposed to carcinogens. Most of these causes can be avoided. By understanding what causes lung cancer or even simply not smoking you can lower the chance of developing lung cancer. Through understanding what lung cancer is, what causes it, and how it is treated, patients can make the process of fighting lung caner an easier task. .u50d2b7db67c7698958e3ba11e7181d0b , .u50d2b7db67c7698958e3ba11e7181d0b .postImageUrl , .u50d2b7db67c7698958e3ba11e7181d0b .centered-text-area { min-height: 80px; position: relative; } .u50d2b7db67c7698958e3ba11e7181d0b , .u50d2b7db67c7698958e3ba11e7181d0b:hover , .u50d2b7db67c7698958e3ba11e7181d0b:visited , .u50d2b7db67c7698958e3ba11e7181d0b:active { border:0!important; } .u50d2b7db67c7698958e3ba11e7181d0b .clearfix:after { content: ""; display: table; clear: both; } .u50d2b7db67c7698958e3ba11e7181d0b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u50d2b7db67c7698958e3ba11e7181d0b:active , .u50d2b7db67c7698958e3ba11e7181d0b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u50d2b7db67c7698958e3ba11e7181d0b .centered-text-area { width: 100%; position: relative ; } .u50d2b7db67c7698958e3ba11e7181d0b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u50d2b7db67c7698958e3ba11e7181d0b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u50d2b7db67c7698958e3ba11e7181d0b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u50d2b7db67c7698958e3ba11e7181d0b:hover .ctaButton { background-color: #34495E!important; } .u50d2b7db67c7698958e3ba11e7181d0b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u50d2b7db67c7698958e3ba11e7181d0b .u50d2b7db67c7698958e3ba11e7181d0b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u50d2b7db67c7698958e3ba11e7181d0b:after { content: ""; display: block; clear: both; } READ: Globalization Questionnaire EssayWords/ Pages : 1,457 / 24

Communication Effective Human Relations

Question: Discuss about theCommunicationfor Effective Human Relations. Answer: Introduction In every communication events, if not there is a correlation among proceedings and words, the communication can be incorrectly construed (Cooren, Taylor and Van Every 2013). The interaction between a caretaker and a dementia patient has been chosen as a communication event. This brought about a progression of communication theories, which will be broke down later. With a specific end goal to break down the communication theories that give most knowledge into comprehension the elements of the watched occasion, it is important to look at the changed communication models and theories utilized as a part of the watched occasion. With regards to the watched occasion, verbal and nonverbal communication, paralanguage, clamor (mental and physical), attribution blunders, body developments (insignias, illustrators, influence presentations and controllers) are the communication theories that will be analyzed to show how they all consolidate to give all the more intending to messages. Analysis and Evaluation In the perspective of any service providing settings, it is vital to have great communication between end clients and staff. It is fundamental that the staff grow great communication abilities so they have powerful communication with service clients. Furthermore, service staff must learn proficient communication procedures (and know how to apply them) to make a superior service environment (Cournoyer 2016). There are a wide range of types of communication, including, for example, verbal and non-verbal structures. There are likewise many methodologies through which great communication connections can be cultivated (or hampered) and it is basic, subsequently, that staff gain from best practice in order to guarantee that they expand the potential for the advancement of an important relationship (Fullan 2014). Great communication and interpersonal abilities are, basically, fundamental to the act of compelling service (Reece and Reece 2016). Suzanne is a patient of dementia, who in spite of being physically fit, prefers to stay in her bedroom and not socialize much. The daily visits to her home resulted in the experience of seeing her interact with her caretaker on multiple occasions. On one occasion, she was telling the caretaker that she had a weird dream the previous night. On asking what was the dream about, she replied that she just forgot. Instead of probing further, the caretaker asked her if she would like to change into fresh clothes and then helped her with it. In this situation, the humanistic theory of communication has been applied, where engaging with the patient in a positive and encouraging manner made the situation nourish individual respect. The benefits of the humanistic communication are evident with the result of a polite and effective communication (Casmir 2013). On another occasion, the caretaker brought her her favorite food and then opened the curtains for her. Suzanne displayed her gratitude on being provided with her favorite food without even asking for it and kept on saying thank you. In this instance, the cognitive behaviour and communication theory was applied. Suzannes wants were acknowledged before she had set voice to them (Montano and Kasprzyk 2015). As a result, in the responsibility as a carer, the caretaker applied her awareness and precipitated her requirements. One day, Suzanne was in her shy mode and was not interacting much with anyone in the house. The caretaker tried to make her interact by bringing up the topic of the game bingo. Suzanne did not react much with the usual greetings. On asking if she had ever played the game she replied that she had but she cannot do so now because of her age. The caretaker informed her that they would go out and play, on which Suzanne was not very happy. She went out with the caretaker, even though she did not want to be a part of any team. With time, she participated, won and then never wanted to miss a game. In this case, social theory of communication was connected as put forward by Healy (2014). Before a while is over, Suzanne had turned out to be decidedly agreeable with everybody, which demonstrates how examining a person utilizing this theory can be gainful to treatment needs. With a specific end goal to permit service clients to be completely required in the choices made that identify with their individual field, it takes after that successful communication must be utilized to empower the service clients to comprehend what is proposed for them (Gitterman and Germain 2013). Every service provider setting is, as Krauss and Fussell (2014) corroborate, required to receive and actualize the system of giving the privilege and appropriate wellsprings of successful communication to staff. Using verbal and non-verbal systems, all experts and staff are made mindful of this and they are likewise furnished with preparing identified with verbal and non-verbal methods. There are distinctive methods to bolster defenseless individuals in the wellbeing area, for example, perusing focal points and voice acknowledgment frameworks, and Braille. Conclusion This task has, through case circumstances, individual experience, and the digestion of information from existing reviews, gave an exhaustive outline of a scope of communication methods utilized as a part of the associations and related social care settings. Through tending to these focuses, the part of specialists has been noted and it has additionally been highlighted as to how imperative progressing preparing may be. References Casmir, F.L., 2013.Building communication theories: A socio/cultural approach. Routledge. Cooren, F., Taylor, J.R. and Van Every, E.J., 2013.Communication as organizing: Empirical and theoretical explorations in the dynamic of text and conversation. Routledge. Cournoyer, B.R., 2016.The social work skills workbook. Cengage Learning. Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John Wiley Sons. Gitterman, A. and Germain, C.B., 2013.The life model of social work practice: Advances in theory and practice. Columbia University Press. Healy, K., 2014.Social work theories in context: Creating frameworks for practice. Palgrave Macmillan. Krauss, R.M. and Fussell, S.R.,. Mutual knowledge and communicative effectiveness. In Galegher, J., Kraut, R.E. and Egido, C., 2014.Intellectual teamwork: Social and technological foundations of cooperative work. Psychology Press. Montano, D.E. and Kasprzyk, D., 2015. Theory of reasoned action, theory of planned behavior, and the integrated behavioral model.Health behavior: Theory, research and practice (. Reece, B. and Reece, M., 2016.Effective human relations: Interpersonal and organizational applications. Cengage Learning.

Product Feasibility Analysis Soigne Pets Essay Example

Product Feasibility Analysis: Soigne Pets Essay Product Feasibility Analysis: Soigne Pets Table of Contents Description of Product/Service Being Offered Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 The Intended Market/Industry Analysis We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Industry Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 External Drivers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Benefits of the Product/Service The Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Nutritional Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Pastime Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Accessories†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Positioning of the Product/Service SWOT Analysis of Major Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Positioning of Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Selling Distribution of Product/Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Break Even Analysis Pricing Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Break Even Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Sales Revenue Cost Estimate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Profitability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Gross Margin Operating Expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Name: Instructor: Course: Date: Product Feasibility Analysis: Soigne Pets Description of Product/Service Being Offered Introduction In the contemporary era, the number of domesticated animals in numerous households in the United States has increased exceptionally over a short amount of time. Nowadays, most households own pets that are usually represented by dogs and cats. Additionally, there is evidence of an emergent upscale market that is willing to purchase expensive and unique products for their pets. Another reason attributed to the emergence of a pet upscale market is due to the luxury exuded from owning these animals. In most upscale homes, pets are revered as objects of luxury, thus increasing the need for accessories based on sustaining or exemplifying the image of the pet in order to provide the owner with a positive and luxurious image. Therefore, to cater for the needs of the pets in terms of accessories, Soigne Pets will be an excellent choice that will cater for the upscale pet owners in the region. Soigne Pets will provide high-quality products that are specifically designated for pets. The pet sto re will provide pet products for upscale pet owners who desire to see their pets enjoy an enjoyable, healthy and graceful lifestyle while being coddled. Through the callous selection of luxurious accessories produced with better-quality materials, Soigne Pets will offer a privileged line of products that celebrate the distinctiveness intrinsic in every animal’s personality. The Intended Market/Industry Analysis Industry Overview The pet store industry in the United States is one of the fastest growing markets specifically designated for pet accessories. This is attributed to the fact that the target market emerges at a rapid rate compared to other similar industries such as Veterinary services and Online pet food retail services in America. Moreover, the target market ensuring the fast growth of the pet store industry is the domestic household. According to C. Barnes Co. (25), the accessory market for pets in America occupies a quarter of the industry for pet goods. The extent at which the pet market is growing is indicated by the fact that pet food occupies 70 percent of the industry for pet commodities (Marsh, p2). Additionally, the pet accessory sector is diversified in the provision of pet goods and services. The pet boutique industry is comprised of pet shops that sell an assortment of pet accessories that include beauty supplements, health aids, furniture for cats and kennels for dogs and other physic al adornments for animals such as leashes and collars. The pet store industry has also played a crucial role in lessening the unemployment rate in the United States. This is reflected by the increase in the number of small pet boutique businesses to 13600 by the end of 2012 and wages amounting to US$ 2 billion by the end of the fiscal year. The performance of the pet store industry is considerably characterized by financial stability. The Great recession in 2007 to 2010 slowed down most businesses, including multinational corporations and small enterprises. However, the pet store sector was unaffected and continued to gain growth in revenues (Rosenberg, 61; Simpkins, p1)). Target Market The main activities intrinsic of the pet store industry are defined by specific primary activities. These chief activities include retail and wholesale of pets, pet foodstuffs and supplies and provision of grooming services for pets. Additionally, the pet boutique industry specializes in the provision of animals, supplies, food and services for domestic households, who are the main target market (Institute for Career Research, 15-21). The financial aspect of the pet store industry is significant in the determination of success of the products and services Soigne Pets is willing to offer domestic households. At a glance, the pet store industry generated revenue of US$ 14.7 billion by the end of the 2012 fiscal year from domestic households. Interestingly, the industry gained a profit of US$ 516.1 million by the end of 2012 thus indicating the ease of profitability in the industry due to an increasing customer base. Additionally, the per annum growth for the pet store sector increased to 2.8 percent between 2007 and 2012 and is expected to increase by 1 percent to 3.8 percent between 2013 and 2017 (Parker, 134-137). External Drivers The key driver in the industry’s growth was an increasing number of pet owners. The increase in the number of pet owners increased the demand for pet accessories such as pet foodstuffs and services, hence increasing financial growth in other pet-related sectors. One of the main reasons attributed to the increase in sales of pet foodstuffs and delicacies regardless of the recession is due to the owners’ relation with their pets. Most owners treat their pets as members of their family and thus strive to ensure that they provide them with daily organic and nutritious food and delicacies. Additionally, nutritionists have been affected positively by the industry’s performance indicated by their extensive advances in the provision of highly nutritious food products for the animals (Laue Tucker, 57). On a different note, another key driver in the industry is attributed to the increasing number of dogs and cats in house holds due to the increased adoption of pets in domestic households. The increase has increased the demand for accessories, food products and health facilitators. According to the APPMA (79), the standard pet owner spends up to US$ 250 on a yearly basis for pet food products. Another driver related to the industry’s performance is increased consumer disposable income. Since owners consider pets as family members, pet products are considered as non-discreet. This is because changes in disposable income do not affect demand since most households usually lessen spending on supplementary domestic and entertaining products before reducing spending on pet food products and accessories. Competition The main competitions that pet stores face in the industry are grocery suppliers and supermarkets. This is because most suppliers and supermarkets provide similar products as those offered by pet boutiques such as food products and accessories. Nevertheless, the major competitors in the pet store industry include large specialty stores. These stores include major players in the pet store sector, which are PetSmart and PETCO. PetSmart and PETCO offer premium pet products and accessories in bulk to the extent that small and medium enterprises are unable to compete with the stores. Additionally, the two major specialty stores provide clientele with a wide range of selection and at the same time operate on a considerable scale that allows them to transfer savings in costs to customers in the context of discounted prices. Described as using the Big-Box Strategy, PetSmart and PETCO have been able to dominate the Pet Store industry (Mendoes, p9). This is indicated by the PetSmart’s m arket share, which increased from 39.3 percent to 43.1 percent between 2007 and 2012 (Moldvay, 8). Additionally, PETCO’s market share is estimated at 20.2 percent of the market. Benefits of the Product/Service The Product The benefits provided by the products from Soigne Pets will be mainly aimed at providing the pets with a lifestyle that encourages fitness and health and at the same time facilitate the development of connections with owners through an assortment of pastime accessories. Soigne Pets will provide products that encourage an amusing, fit and graceful way of life for cats and dogs. The products will be classified into three main categories, which include nutritional products, pastime products and accessories. Nutritional Products The nutritional products provided by Soigne Pets will consist of pet foodstuffs and delicacies that contain the correct amount of indispensable vitamins and nutrients to guarantee a balanced and healthy diet for the animals. Providing the nutritional products will require Soigne Pets to carry three to four brands of organic pet food from three of the most successful pet food companies, Mars, Procter Gamble and Newman’s Own Organics. Soigne Pets will also acquire delicacies and snacks from companies such as Three Dog Bakery and Howling Hound Bakery. Pastime Products Engaging in pastime activities such as playing is also important in ensuring a pet gains a fit way of life. Thus, Soigne Pets will provide products that allow the pets and their respective owners to play in a chic manner. For dogs, Soigne Pets will provide toys that are designed for towing, chewing, tracking and reclaiming. For cats, the boutique will provide toys that are embedded with quality-graded catswort, which is a substance that induces euphoria and excitement in cats and other toys for fetching and chasing. Soigne Pets will provide exclusive brands of toys such as Fat Cat, Inc. and Happy Dog Toys. Accessories Soigne Pets will ensure that traveling or traversing with a pet such as a cat or a dog extends style to the owner through a chic assortment of collars, travel bags and leashes that create a fashion statement. The boutique will also provide home accessories for pets such as water and food bowls, pillows, pet furniture and pet clothing and attire produced from exemplary fabrics such as silk and faux fur. Unlike other stores for pets, Soigne Pets will target customers who demand top quality in pet classiness. In order to cater for this demand, Soigne Pets will order pet accessories and clothing from stylish brands such as Ruff Ruff and Meow. Positioning of the Product/Service SWOT Analysis of Major Competitors Positioning of the products offered by Soigne Pets requires an in-depth analysis of the factors that will determine the successful positioning of the products with respect to other similar products in the market. The factors that will be analyzed are composed of internal factors, which include the Strengths and Weaknesses, and the external factors, which include the Opportunities and Threats of the competitive pet stores in the market. These stores include PetSmart and PETCO. One of the main strengths of PetSmart is based on pet grooming. The pet store allows customers to browse over the internet at a free charge while waiting for their pets in grooming. PetSmart also possesses a reputable brand identity. This enables clientele to perceive the brand in terms of the store’s product specifications. PetSmart also enables clientele to perform online shopping. PETCO also possesses a recognized brand identity. The store also incorporates a brick and mortar design in the construction of its stores. PETCO also facilitates online shopping and employs a broad choice of essential pet requirements. In terms of weaknesses, PetSmart implies lofty costs of shipping on clientele purchasing pet foodstuffs online. Additionally, PetSmart possesses high-end brands irrespective of its broad range of pet attire and accessory brands. PetSmart also incorporates inexpert sales employees. PETCO is unable to vend pet foodstuffs online due to high costs of shipping. The store also incorporates inexpert sales employees and possesses a limited number of brands in pet attire and ancillaries. The main threat that faces both PetSmart and PETCO is intense competition. Both stores comprise 60-70 percent of the market and are thus major competitors of each other. Additionally, both firms face threat from sole entrepreneurships and emergent companies such as Cessar Millan and Polo Ralph Lauren and PG respectively due to unrestricted barriers to entry. Since both stores are major players in the industry, the opportunities available to them are based on their economies of scale. Both stores possess the f inancial capability to conduct online e-commerce for latent international clientele. Additionally, both stores possess the capability to acquire smaller stores in the market in order to increase their market share and thus raise the barriers to entry. Positioning of Product Thus, Soigne Pets, based on the SWOT analysis will be able to pursue different strategies that will enable it to position its products successfully (Hooley, 31). Foremost, Soigne Pets will focus mainly on the selection and sale of luxurious pet commodities and ancillaries as its core competency. The store will also focus on discriminating tastes respective of the owners and their pets by offering high-end commodities and ancillaries. Consequently, the storeowner will encourage customer service and satisfaction by establishing special relationships with clientele based on service that delves on the clientele’s individual preferences and the pet’s persona. Soigne Pets will also focus on providing a broad assortment of organic treats for pets. Additionally, the store will focus on targeting clients that search for the newest pet fashion design by centering on brands specifically designed for animals. Soigne Pets will also establish a website that will offer information and styles for a la mode pet owners. Finally, Soigne Pets will contribute a certain percentage (preferably 4 percent) of its profits before tax to local animal havens. Selling Distribution of Product/Service The main selling and distribution strategy that Soigne Pets in the sale and distribution of its products will be based on the use of distributors. Most pet stores employ distribution outlets as the main channels of selling and distribution due to the high costs experienced in using franchises as well as the strict regulations that accompany the conduction of businesses by franchises (Awe, 100). Moreover, Soigne Pets will not possess the financial capability to open up a franchise due to its limited start-up capital. Therefore, Soigne Pets will operate with established distributors that specialize mainly in the distribution of pet supplies such as food products and ancillaries. Additionally, Soigne Pets will take advantage of the retail distribution channel. This is because retailing allows products to be distributed in considerable quantities and concurrently provides the store with the opportunity to sell its products by using the retailer at the expense of commission (Dent, 121). Moreover, Soigne Pets will take advantage of the Internet in order to sell its products. For a starting pet store such as Soigne Pets, the Internet is the best and foremost option in conducting selling of its products. This is because the Internet provides a medium for commercial transactions and at the same time, enables the business to advertise and market its products at a lower cost. Additionally, the costs of advertising through newspapers and magazines is exorbitant hence the reason for using the Internet as a tool for selling Soigne Pets pet products. Using distribution channels for selling and distribution for Soigne Pets will enable the pet store to gain numerous advantages. One advantage of using the distribution channel is based on its function as an intermediary. The distributor will act as an intermediary between the customer and the store. This means that Soigne Pets will be able to avoid the costs of advertising or direct selling in the context of selling its products, even in the midst of incorporating the distributor’s commission margin. Additionally, Soigne Pets will be able to gain supplementary supply logistics. Lastly, consumers will be able to have a wide range of selection from the products distributed. Break Even Analysis Pricing Method The pricing method that Soigne Pets will use for price setting its products will be Cost-Plus pricing. Through Cost-Plus pricing, Soigne Pets will set the base cost as the product’s wholesale cost (Baker, 56). The profit the store receives from the sale of each product will result into the constituent for the markup. Soigne Pets will presume a margin of 55 percent on all products sold. Since the boutique will be focused on selling luxurious commodities to customers that possess a significant disposable income, Soigne Pets will focus on profit maximization from every product sold. Additionally, Soigne Pets will set high prices for the latest luxurious products on the first instance of release. However, the store will not maintain exorbitant prices since it will decrease the price in due time. Since the store will provide a broad assortment of commodities and fashion ancillaries for pets, high prices will be charged on the newest arrivals and lower the prices as the commodities become typical. Break Even Analysis Soigne Pets will include various assumptions that will be included in the forecast for sales revenue after the first year of its operations. The first assumption involves signing a rental agreement for 1 year. The rent will be stated at US$ 70000 inherent of a tax of US$ 19000 each year. Subsequently, Soigne Pets will carry out business from Monday to Saturday. Soigne Pets also estimates that the client will spend US$ 18 each visit and will visit the store two times in a month on average. Additionally, Soigne Pets will contribute 4 percent of its profits before tax to a local animal haven each quarter. Regarding the assumptions developed for the forecast, Soigne Pets will be able to gain break-even sales in one year through a break-even analysis. Therefore, the break-even sales for Soigne Pets in its first year will be US$ 263699. The break-even sales will be computed by establishing the fixed costs arising in the first year and dividing them, as a total, with the gross margin, which will be articulated as a sales percentage (Shim and Siegel, 66). Sales Revenue Cost Estimate Soigne Pets forecasts that it will gain gross revenues of US$ 296740 for the first year. Additionally, Soigne Pets will sustain its stock based on the three classes of products. During the selling of goods, the store will replenish the stock every month. Thus, Soigne Pets forecasts its cost of inventory at US$ 20000. Thus, the cost of inventory for the first year will be US$ 147000. Gross Margin Operating Expenses The gross margin for Soigne Pets, which includes the cost of the products sold from the sales, for Soigne Pets will be placed at US$ 159620 for the first year. The operational costs for Soigne Pets are based on costs of advertising, rent, expert services aid and utilities. These will be the sum operating expenses and are estimated at US$ 147907 for the first year. Profitability The estimated net profit for Year 1 for Soigne Pets will be US$ 10660. Works Cited American Pet Products Manufacturers Association. 2007-2008 Appma National Pet Owners Survey. Greenwich: American Pet Products Manufacturers Association, 2007. Print. Awe, Susan C. The Entrepreneur’s Information Sourcebook: Charting the Path to Small Business Success. 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